NVIDIA Announces the GeForce RTX 20 Series: RTX 2080 Ti & 2080 on Sept. 20th, RTX 2070 in October

NVIDIA’s Gamescom 2018 keynote just wrapped up, and as many have been expecting since it was announced last month, NVIDIA is getting ready to launch their next generation of GeForce hardware. Announced at the event and going on sale starting September 20th is NVIDIA’s GeForce RTX 20 series, which is succeeding the current Pascal-powered GeForce GTX 10 series. Based on NVIDIA’s new Turing GPU architecture and built on TSMC’s 12nm “FFN” process, NVIDIA has lofty goals, looking to drive an entire paradigm shift in how games are rendered and how PC video cards are evaluated. CEO Jensen Huang has called Turing NVIDIA’s most important GPU architecture since 2006’s Tesla GPU architecture (G80 GPU), and from a features standpoint it’s clear that he’s not overstating matters.

As is traditionally the case, the first cards out of the NVIDIA stable are the high-end cards. But in a rather sizable break from tradition we’re not only going to get the x80 and x70 cards at launch, but also the x80 Ti card as well. Meaning the GeForce RTX 2080 Ti, RTX 2080, and RTX 2070 will all be hitting the streets within a month of each other. NVIDIA’s product stack is remaining unchanged here, so RTX 2080 Ti remains their flagship card, while RTX 2080 is their high-end card, and then RTX 2070 the slightly cheaper card to entice enthusiasts without breaking the bank.

All three cards will be launching over the next two months. First off will be the RTX 2080 Ti and RTX 2080, which will launch September 20th. The RTX 2080 Ti will start at $999 for partner cards, while the RTX 2080 will start at $699. Meanwhile the RTX 2070 will launch at some point in October, with partner cards starting at $499. On a historical basis, all of these prices are higher than the last generation by anywhere between $120 and $300. Meanwhile NVIDIA’s own reference-quality Founders Edition cards are once again back, and those will carry a $100 to $200 premium over the baseline pricing.

Unfortunately, NVIDIA is already taking pre-orders here, so consumers are essentially required to make a “blind buy” if they want to snag a card from the first batch. NVIDIA has offered surprisingly little information on performance and we’d suggest waiting for trustworthy third-party reviews (i.e. us), however I have to admit that I don’t imagine there’s going to be much stock available by the time reviews hit the streets.

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